Note from the Editor: Today, we’re excited
to share an interview with the Hong Kong marketing manager for a healthy snack we’ve seen
popping up all over Hong Kong: cruncha ma-me! TFT HK co-founder, Katy,
had the chance to meet with Emily, who launched cruncha ma-me in Hong Kong. Emily was kind enough
to take time out of her busy schedule to tell us more about this snack that packs a nutritional punch, now taking Hong Kong by storm. Thank you Emily!
Katy: So what is cruncha ma-me?
Emily: As the name suggests, cruncha ma-me is essentially
a crunchy edamame snack. Edamame are young soybeans, often served steamed or
boiled in Japanese restaurants. We wanted to develop a snack that is tasty and
packed with nutrients using all-natural whole ingredients. Edamame was our
answer.
Katy: I have to
say, I’m a bit skeptical of snacks touted as both healthy AND delicious. The
two are not mutually exclusive, of course, but it’s a hard balance to achieve!
Emily: Here why don’t you try some and see for yourself!
(Emily handed me the “Lightly Seasoned” flavor soybeans, and
I was proven wrong as soon as I popped a few into my mouth. The first layer of the freeze-dried
beans was flaky and flavorful, the inside crunchy; and the whole snack retained
the original, nutty edamame flavor.
My assessment: savory and addictive!)
